Fluo : Insurance the easy way

By Elia Pradel - 30 October 2017

Understanding an insurance contract has always been a pain in the neck for any end-consumer, but this may be about to change thanks to Fluo, a French-based startup rated by Early Metrics in December 2016, who has developed a B2B and B2C insurance contract optimization system.


Through its downloaded app, Fluo enables an individual, to choose and analyze an insurance contract easily. As an e-commerce company, it has also developed a white label service, that allows insurance companies to offer the app functionalities to their clients.


Initially launched in 2013 by Jehan de Castet, the insurtech startup showed managerial strengths and market opportunities. The founder’s in-depth knowledge of the insurance sector and broad network in the industry enabled him to attract blue-chip companies and sign Fluo’s first B2B contracts. The appetite from the corporates as well as an expandable B2C market size, and keen interest in insurtech from fintech investors in the past few years have all been advantageous to Fluo’. The startup also integrated a chatbot to its app with the ambition to offer a better user experience. The start-up’s team is investing in the R&D and in improving the app further.


Despite a favourable landscape, Fluo might have to face competition coming from the corporate insurers themselves, marketing providers for insurers or other startups. They are betting on their international growth to tackle these challenges and gain a competitive edge.


We wish all the best to the Fluo team for their future projects and development!


The Early Metrics team


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