Skipping Rocks Lab : Making packaging disappear

By Elia Pradel - 30 April 2018

“A million plastic bottles are bought around the world every minute and the number will jump another 20% by 2021, creating an environmental crisis some campaigners predict will be as serious as climate change (source : Guardian)”

What if those plastic bottles were replaced by ecologic and designed packaging? Readers, meet Skipping Rocks Lab and their Ohoo! water !, a startup rated by Early Metrics one year ago and who pitched at our latest London Pitching Event.

Launched in 2013, Skipping Rocks Lab has developed an edible, biodegradable container out of sodium alginate that replaces existing packaging solutions for any type of liquids and solids such as cosmetics, food or alcohol.

Both founders have an in-depth knowledge in materials and industrial design for consumer products. Indeed, Rodrigo Garcia Gonzalez studied Innovation Design Engineering at Imperial college London and Pierre-Yves Paslier worked during 3 years as an engineer in packaging design at L’Oréal. Thanks to this, they have been able to successfully articulate the value proposition of the project with conviction. So much so that Climate KIC, the EU climate innovation initiative, has invested £125K. The firm also won several awards, amongst them the Wired UK Retail Startup Award in 2016 and the EU sustainability Award in 2015.

With the promise of a local manufacturing and production on the go,Skipping Rocks Lab, provides a high quality service which explain the requests from prestigious clients and has allowed them to sell Ohoos at several events such as : Bloomberg Tech or Ted Talks.

Their current challenges lies in their ability to industrialize their product and meet the growing production demands from an increasing number of clients, but also to protect their latest innovation through patents.

Early Metrics looks forward to seeing Skipping Rocks Labs expands and wishes the whole team best of luck for the future!


The Early Metrics team

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