While Ultra High Net Worth asset management remains based on a strong relationship between a private banker and his/her client, wealth management for smaller accounts (inferior to £1M) is shifting from old-fashioned manual models to more tech-based solutions.

Wealth Kernel, an early stage start-up rated by Early Metrics last summer, has just started in digitalizing that space.

Understanding that the business model of wealth managers and IFAs (a percentage of the AUM) was not really allowing to concentrate on smaller accounts, Karan and Yannick, the two co-founders, started to develop a SaaS platform that aims to ease the delivery of financial advice. More than the underlying technology, the innovation resides in the neutrality of the platform. Financial advice is delivered either by human advisors that benefit from an efficient portal to exchange with their client or either by third parties developed robot advisors.

Early Metrics’ rating was relatively high for such as early stage company mainly because of a strong duo of entrepreneurs that despite youth, combines a wide arrow of relevant skills and experience, including regulation and years of asset management.

After promising first contacts with the regulator and potential partners, the main challenges of the startups will be the launch of its MVP version and of course succeeding in the acquisition of both financial advisors and clients, equally needed from Day 1. Achieving the above with controlled infusion of external cash will be demanding but we trust Karan and his team to success.

Early Metrics Team wishes Wealth Kernel a well-deserved success!